The Malaysia External Trade Development Corporation (Matrade) expects to generate at least RM400 million in sales from the international sourcing programme (INSP), involving 172 foreign buyers at the 14th Malaysia International Halal Showcase 2017 (Mihas) from April 5-8 2017.
This is slightly lower than what was recorded last year at RM478.66 million from more than 300 foreign buyers.
Over 418 Malaysian exporters will benefit from this year’s INSP, with each company getting at least 12 meeting sessions with potential foreign buyers.
All 172 foreign buyers are coming from 46 countries and among them, China, Australia, India, Japan, Thailand, Vietnam, South Korea, Saudi Arabia, Singapore and Egypt.
Matrade will in total be coordinating around 2,200 business meetings between the local and foreign companies.
Mihas 2017 will be launched by Deputy Prime Minister Datuk Seri Zahid Hamidi at the Kuala Lumpur Convention Centre.