span style="font-weight: 600;">Egyptian fintech company NowPay has officially launched its services in Saudi Arabia, marking its first major regional expansion. The company, which provides a platform for salary advancements and financial wellness tools, aims to tackle financial stress for employees by allowing them early access to earned wages. The move aligns with Saudi Arabia's Vision 2030 goals to boost financial inclusion and digitalize the economy.

span style="font-weight: 600;">NowPay has secured the necessary approvals from the Saudi Central Bank (SAMA) and will operate through partnerships with local businesses. By integrating directly with company payroll systems, the service offers employees instant funds via a mobile app, while giving employers a tool to improve worker satisfaction and retention. The expansion targets Saudi Arabia's large and diverse workforce as a key growth market.